AQUA Carpatica, the world’s only nitrate-free naturally sparkling mineral water, is pleased to announce that the brand was presented with a White Pencil award in the Communications & Interaction category at the first-ever D&AD Impact communications awards show in New York City. The top honor for AQUA Carpatica’s “Purity Test” campaign celebrates the brand’s use of creativity as a force for real-world good.
Romania has a devastating nitrate pollution problem, with more than 2,000 towns and villages with poisoned water sources and, as in all European countries, doesn’t require bottled-water producers to disclose nitrate content on their labels. Yet Romanians were unaware of the problem, with sometimes-disastrous health consequences, especially for children.
The Purity Test campaign, developed by Cohn and Jansen J. Walter Thompson, changed that. It provided a simple paper strip, available in supermarkets, that people could use to test the quality of their home drinking water. They could then share the results online to inform others, ultimately creating a water safety map of the entire country. Celebrities, athletes and politicians joined AQUA Carpatica’s campaign to begin a national conversation about nitrates and to raise awareness of their negative health effects.
As the brand expands internationally, AQUA Carpatica will continue its mission to inform the public about the content of its drinking water and to encourage stricter labeling across the globe.
About AQUA Carpatica
AQUA Carpatica comes from springs deep within the Carpathian Mountains—an ancient land where time seems to stand still, leaving only the pristine beauty of nature and history. It’s the last wild forest in Europe, and with no agriculture or industrial activity in the surrounding area, it’s like going back to a time before chemicals, fertilizers, CFCs and other contaminants even existed. With AQUA Carpatica, purity and taste go hand in hand. Millions of years of volcanic activity have filtered impurities at the source and endowed our water with its unrivaled flavor. Natural minerals enrich AQUA Carpatica’s sparkling water—the only nitrate-free, naturally sparkling mineral water on earth. The springs that provide the foundation for AQUA Carpatica have been preserved from the beginning of time, and they’ll be protected for thousands of years more. Try AQUA Carpatica: a taste bestowed by nature, a spring safeguarded by nature. www.AQUACarpatica.com
About D&AD Impact
Launched this year in New York City during Advertising Week, D&AD Impact is a new global awards show that recognizes companies and brands that are making the world a better place. Co-founded by D&AD and Advertising Week, the show celebrates real-world achievements generated through creativity across 12 categories: Communication & Interaction, Community, Diversity & Equality, Education, Environmental Sustainability, Financial Empowerment, Humanitarian Aid, Health & Wellness, Industry Evolution, Government Engagement, Responsible Production & Consumption, and Urban Living. The global awards are open to any agency, studio, media owner, publisher, social enterprise, startup or brand that has contributed to a better, fairer, more sustainable future. www.dandadimpact.com.